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BASiX Lifestyle / Customer Care

Privacy Policy

How we handle your personal information.

Privacy Policy


**Effective Date:** October 5, 2026  
**Last Updated:** October 5, 2026

BASiX (“BASiX,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information of our customers, website visitors, and users.

This Privacy Policy explains how we collect, use, store, process, and protect your information when you visit our website, create an account, place an order, communicate with us, or use any of our e-commerce services.

By using the BASiX website or services, you agree to the practices described in this Privacy Policy.

## 1. Information We Collect

We may collect the following types of information:

### Personal Information

When you create an account, place an order, contact customer support, or interact with our services, we may collect:

- Full name
- Mobile phone number
- Email address
- Billing address
- Shipping or delivery address
- Account login information
- Order information
- Customer notes or instructions
- Communication history with BASiX

### Payment Information

When you make a purchase, payment information may be processed through authorized third-party payment gateways.

Depending on the payment method, this may include:

- Payment method
- Transaction ID
- Payment status
- Partial payment-related information necessary to verify the transaction

BASiX does not intentionally store complete credit or debit card information on its own servers when payments are processed by third-party payment providers.

### Order and Shopping Information

We may collect information relating to your shopping activity, including:

- Products viewed
- Products added to cart
- Wishlist items
- Purchase history
- Order value
- Product size, color, and quantity
- Coupon or promotional code usage
- Returned, cancelled, or refunded orders

### Device and Technical Information

When you access our website, we may automatically collect certain technical information, including:

- IP address
- Browser type
- Device type
- Operating system
- Approximate location based on IP address
- Website activity
- Pages visited
- Referral source
- Date and time of access
- Cookies and similar technologies

## 2. How We Use Your Information

BASiX may use your information to:

- Create and manage customer accounts
- Process and confirm orders
- Arrange product delivery
- Process payments
- Provide order tracking
- Manage returns, exchanges, cancellations, and refunds
- Communicate regarding orders or customer service requests
- Provide personalized shopping experiences
- Recommend relevant products
- Improve our website, products, and services
- Analyze customer behavior and sales performance
- Detect and prevent fraudulent transactions
- Protect our website and systems from unauthorized access
- Send promotional messages where permitted
- Run marketing and advertising campaigns
- Measure advertising performance
- Conduct business and operational analysis
- Comply with applicable legal and regulatory requirements

## 3. Customer Accounts

Customers may be able to create an account on the BASiX website.

Customers are responsible for maintaining the confidentiality of their passwords and account credentials.

You should immediately contact BASiX if you believe that your account has been accessed without authorization.

## 4. Cookies and Tracking Technologies

BASiX may use cookies and similar technologies to improve website performance and customer experience.

Cookies may be used for purposes such as:

- Keeping customers logged in
- Remembering shopping cart items
- Remembering preferences
- Measuring website traffic
- Analyzing user behavior
- Improving website functionality
- Supporting marketing campaigns
- Measuring advertisement performance

Third-party services such as analytics providers and advertising platforms may also use cookies or similar technologies according to their own privacy policies.

## 5. Marketing and Advertising

BASiX may use customer information for marketing activities, including:

- Promotional campaigns
- New collection announcements
- Discount offers
- Sale notifications
- Product recommendations
- Retargeting advertisements
- Social media advertising
- Email, SMS, or other marketing communications

Where required, customers may unsubscribe or opt out from promotional communications.

Transactional communications relating to orders, payments, security, or customer service may still be sent.

## 6. Third-Party Service Providers

We may share necessary information with trusted third-party service providers that help us operate our business.

These may include:

- Courier and delivery companies
- Payment gateways
- SMS service providers
- Email service providers
- Hosting providers
- Cloud infrastructure providers
- Website analytics services
- Fraud prevention services
- Customer support platforms
- Advertising and marketing platforms
- IT and software service providers

These service providers may receive only the information necessary to perform their respective services.

They may process information according to their own privacy policies and applicable contractual or legal obligations.

## 7. Courier and Delivery Partners

To deliver your order, we may provide delivery partners with necessary information, including:

- Customer name
- Contact number
- Delivery address
- Order identification information
- Delivery instructions
- Cash-on-delivery amount, where applicable

This information is shared for order fulfillment and delivery purposes.

## 8. Payment Processing

Payments may be processed through third-party payment service providers.

BASiX may receive transaction confirmation, payment status, transaction reference, or other necessary information from payment providers.

Customers should also review the privacy policies and terms of the relevant payment provider.

## 9. Fraud Prevention and Security

BASiX may use customer, device, order, and transaction information to identify suspicious activities and prevent fraud.

This may include reviewing:

- Previous order history
- Cancelled orders
- Returned orders
- Contact information
- Delivery information
- Device information
- IP addresses
- Suspicious account activity

Where necessary, BASiX may temporarily restrict, verify, or cancel orders that appear fraudulent or suspicious.

## 10. Data Security

BASiX uses reasonable administrative, technical, and organizational measures to protect personal information against:

- Unauthorized access
- Unauthorized disclosure
- Alteration
- Loss
- Misuse
- Destruction

However, no online system or internet transmission can be guaranteed to be completely secure.

Customers are encouraged to use strong passwords and keep their login information confidential.

## 11. Data Retention

BASiX may retain customer information for as long as reasonably necessary to:

- Maintain customer accounts
- Complete transactions
- Maintain order records
- Provide customer support
- Resolve disputes
- Prevent fraud
- Meet accounting requirements
- Meet business requirements
- Comply with applicable legal obligations

Information that is no longer required may be deleted, anonymized, or securely archived where appropriate.

## 12. Your Privacy Rights

Subject to applicable laws and technical limitations, customers may request to:

- Access personal information held by BASiX
- Correct inaccurate information
- Update account information
- Request deletion of certain personal information
- Withdraw consent for certain marketing communications
- Request information regarding how their data is used

Certain information may need to be retained where necessary for legal, financial, fraud-prevention, security, or transaction-record purposes.

## 13. Children's Privacy

BASiX services are intended for general consumers and are not designed specifically to collect personal information from children.

If we become aware that personal information from a child has been collected improperly, we may take reasonable steps to delete or restrict such information.

## 14. Social Media and Third-Party Platforms

Customers may interact with BASiX through social media services or third-party platforms.

Information shared directly with those platforms is governed by the privacy policies of the respective platforms.

BASiX may also receive information about customer interactions with BASiX advertisements, pages, or campaigns where permitted by those platforms.

## 15. External Links

The BASiX website may contain links to third-party websites.

BASiX is not responsible for the privacy practices, content, security, or policies of external websites.

Customers should review the privacy policy of any third-party website before providing personal information.

## 16. Changes to This Privacy Policy

BASiX may update this Privacy Policy from time to time to reflect:

- Changes to our services
- New website features
- Business requirements
- Changes in technology
- Security practices
- Applicable legal or regulatory requirements

The updated version will be published on our website with a revised “Last Updated” date.

Continued use of the website after changes are published may constitute acceptance of the updated Privacy Policy.

## 17. Contact Us

If you have questions, requests, or concerns regarding this Privacy Policy or the handling of your personal information, please contact BASiX through our official customer support channels.

**BASiX**  
Website: www.amriss.com  
Customer Support: 09611901454

For privacy-related requests, customers may contact BASiX through the contact information provided on our official website.

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